Japan’s largest leasing and rental service (SUBSCRIPTION) for indoor sauna equipment (MAIN UNIT), barrel saunas (MAIN UNIT), sauna stoves, and ganbanyoku stone spas — SAUNA CLOUD — has been featured in the [A Clear View of Japan’s Sauna Industry] Sauna Industry Chaos Map 2025 Edition.

Published by Japan Sauna, this map visualizes Japan’s sauna market, which has now reached maturity, and lists SAUNA CLOUD in the “Solutions” category of the 2025 edition.

Background of Japan Sauna’s Sauna Industry Chaos Map Creation

Japan’s sauna market, having gone through its third sauna boom, has rapidly expanded beyond the traditional bathing industry — such as public bathhouses, sauna facilities, super sento, and accommodation facilities — to include home saunas, apparel and goods, sauna-focused media, and corporate solutions, spanning a wide variety of sectors.

However, alongside this growth and diversification, with new entrants increasing, there has been a lack of comprehensive materials that allow one to see “which players are active in which fields and in what roles” and “what the overall structure of the market looks like.”

To address this, Japan Sauna has organized the diverse players and services in the industry and created the Sauna Industry Chaos Map 2025 Edition, which enables a quick understanding of the market structure at a glance. Through this map, the aim is to help industry stakeholders and newcomers grasp market trends and identify future business opportunities.