Training equipment and fitness rental service “GYM CLOUD” has opened at Matsuya Ginza, offering subscription services at a department store.

As one of the largest services in the industry renting and leasing training equipment for home gyms and fitness facilities, Gym Cloud promotes the creation of an environment that encourages exercise for health promotion.

Operated by Metronome Corporation, Gym Cloud is one of Japan’s largest leasing and rental (subscription) services for training equipment, fitness goods, and martial arts supplies. On September 8, 2021, Gym Cloud will open a directly managed store at Matsuya Ginza.

At the Matsuya Ginza store, the service will function as a showroom, experience space, and training facility for training equipment. Specialized staff will carefully explain how to use Gym Cloud and its system.

Following this store, Gym Cloud is scheduled to open locations in department stores nationwide. Leading the industry as a fixed-rate rental and leasing service collaborating with department stores, Gym Cloud is committed to improving the training environment industry-wide.

▼ Challenges in the Training Industry Needing Environmental Improvement

Recent WHO research states that 1 in 4 people are insufficiently active. Japan’s fitness participation rate is only about 4%, very low compared to global trends. Although home gym demand has risen due to COVID-19, price issues with training machines and limited space at home cause many people to give up before starting exercise.

Our survey revealed frequent concerns such as “purchase prices are too high” and “equipment becomes a nuisance when unused,” while rental and leasing customers often mention “low cost and peace of mind,” “easy to start exercising,” and “convenient to return or exchange” as major benefits.

▼ Improving the Training Environment to Promote Health

Gym Cloud solves the major barriers of “price” and “space” when starting exercise, creating a user-friendly environment.

・Use as a Home Gym
Memberships and contracts are increasing monthly as users begin exercising more easily. With low costs, customers can rent training and fitness equipment monthly. The ability to return or exchange equipment is popular, making large machines more accessible. Delivery, returns, assembly, and installation are all handled in a one-stop service.

・Use as a Training Facility
Equipment costs account for a large share of initial investments when opening gyms. Through Gym Cloud’s leasing and rental, equipment can be introduced without upfront costs, paying only monthly fees. Unlike purchased machines which are subject to depreciation, Gym Cloud allows full expense accounting. With over 100 manufacturers and 14,000 products available, customers enjoy great freedom in equipment selection.

・Use for Sports Camps and Filming
Gym Cloud has equipped training rooms at facilities for Olympic and Paralympic athletes from over 10 countries. Hotels, gymnasiums, and nearby facilities were renewed as training centers for athletes to train comfortably. Likewise, short-term rental of training machines is provided nationwide for sports groups, events, TV filming, and commercials.

Creating an accessible training environment helps both individuals and businesses set up workout spaces easily, contributing to an increase in Japan’s active population.

■ Gym Cloud Matsuya Ginza Store — Opening September 8, 2021

5th Floor, Matsuya Ginza
3-6-1 Ginza, Chuo-ku, Tokyo 104-8130, Japan

■ Access

Directly connected to Exit A12 of Ginza Station (Tokyo Metro Ginza Line, Marunouchi Line, Hibiya Line)

3-minute walk from Exit 9 of Ginza-itchome Station (Tokyo Metro Yurakucho Line)

3-minute walk from Exit A8 of Higashi-Ginza Station (Toei Asakusa Line)

8-minute walk from JR Yurakucho Station

■ Business Hours
Please check Matsuya Ginza’s official website for store hours:
https://www.matsuya.com/ginza/hours/

■ Gym Cloud Service Site
https://gymcloud.jp/

If you have any questions or are interested in products, please feel free to contact us.

Metronome Corporation — Gym Cloud Operations Department
TEL: 03-6721-9909 (Weekdays 10:00–19:00)